Adam Howitt Consulting

Marketers

I’ll help you install and configure Google Analytics, establish your goals and monitor the effectiveness of your site. I'll help you develop and manage your Google AdWords campaign to reduce costs and increase clickthru rates. I will help you implement the Google Website Optimizer to refine your web pages and get people to convert. I’ll help you identify areas of your sites that are underperforming and evaluate your ad campaigns to get the most out of every dollar. Learn More

Developers

I’ll help you benchmark your sites, discover bottlenecks and help plan the steps to resolve them. As the web and your web site continue to grow and web applications surpass the lowly traffic expectations they were initially conceived to handle, you will be ready. Learn More

Adam Howitt Consulting offers:

Campaign Management

tracking and optimizing both online and offline ad campaigns

Content Management

tracking, optimizing and tuning your website content

Traffic Management

load testing, application troubleshooting and performance tuning.

Recent articles

Free Search Engine Optimization Tool

I developed a simple Search Engine Optimization spider to rip through pages of the site and generate a report of the meta data, keywords and titles on each page to help track down omissions. I've added a slimmed down version for free to start at your home page and find the first 5 pages on your site linked from the home page and analyze them. It shows you the title, heading, meta description tag, meta keywords and finally a rudimentary keyword density analysis for the page to give you some ideas about what to use in your meta keywords... Read more

Tracking customers beyond domain boundaries

When a user clicks a link on your site, taking them to a new domain or sub-domain, your Google Analytics reports show an abandonment from the first domain and a referral on the second. This poses problems if you are trying to track things like a sales funnel because you get artificially high abandonment rates. You can install the Google script on both domains but because the cookie is tied to... Read more

Profitable Online Marketing with Google Analytics

After 9 years of working for other people I’ve decided to go solo and start my own consulting business. The site is rudimentary right now as I only handed in my notice today. As regular readers may be aware, I’ve evolved from an entry level programmer to a Senior Application Architect in my current role since getting my Masters in Software Engineering and developed an interest in imple... Read more