Google Analytics Consultant Adam Howitt says,

Fix your site before you pay for traffic

You think you have a traffic problem - you probably don't. You have a conversion problem.  In today's economy you can't go on paying for the traffic you want to get the website to meet your goals of generating sales or leads. 

Adam Howitt Consulting can help you determine how many of the visitors to your website become customers, monitor their activity in between and understand which parts of your website are losing you the most business.

Through rigourous investigation, the right tools and Adam Howitt Consulting's online marketing expertise you'll solve your conversion problem and make every dollar you spend on advertising more effective.

As a Google Analytics Specialist Adam passed the Google Analytics Individual Qualification with a passing score of 96%.

Typical Engagement

A typical engagement begins with a thorough review of your Google Analytics configuration.  We'll configure your goal funnels to track visitors through your sales process and install e-commerce tracking where appropriate.  We'll pay close attention to any forms in the process to discover which questions scare people away and run Google Website Optimizer tests to measure the improvement of any changes we make to your site. 

Finally, once we've fixed your conversion problem, we'll start talking about Search Engine Optimization (SEO) and Google AdWords because now we're confident your website sells like your expert staff.

Recent articles

0% Bounce Rate? Really?

You updated your website and your bounce rate dropped to zero percent or thereabouts - time to celebrate, right? Maybe. Understanding Bounce Rates Just a quick recap for the uninitiated - bounce rate represents the visitor who came to your site, looked at a single page and left without interacting with your website in any way. The goal of bounce rate is to count visitors who were so unimpressed ... Read more

Google Analytics change to setVar to affect bounce rate and time on page

Google announced on Tuesday that as of Wednesday January 27th calls to the setVar method (used to create custom segments on your site) will no longer be counted as an interaction hit.   What is an interaction hit? Prior to January 27th, a call to setVar would be logged as an interaction hit meaning that if it followed a call to trackPageView, the bounce rate for that page would be 0% and th... Read more

Double your conversion rate, quadruple your sales?

Sound unrealistic?  It depends where you start from of course but one client I'm currently working with was able to turn up the heat through some simple changes to an estimate form pivotal to his business. My client, Auto-Transporter.com, ships cars around the US for people relocating or just heading south for the Winter. The goal of his website is to get visitors to submit an estimate form ... Read more