Google Analytics Consultant Adam Howitt says,

Fix your site before you pay for traffic

You think you have a traffic problem?  You probably don't. You have a conversion problem.  In today's economy you can't go on paying for the traffic; you want to get the website to meet your goals of generating sales or leads. 

Adam Howitt Consulting can help you determine how many of the visitors to your website become customers, monitor their activity in between these stages, and understand which parts of your website are losing you the most business.

Through rigorous investigation, the right tools, and the marketing expertise of Adam Howitt Consulting, you'll solve your conversion problem and make every advertising dollar more effective.

As a Google Analytics Specialist Adam passed the Google Analytics Individual Qualification with a passing score of 96%.

A Typical Engagement

A typical engagement begins with a thorough review of your Google Analytics configuration.  We'll configure your goal funnels to track visitors through your sales process and install e-commerce tracking where appropriate.  We'll pay close attention to any forms in the navigation process to discover which questions turn people away, and we'll run Google Website Optimizer tests to measure the improvement of any changes we make to your site. 

Finally, once we've fixed your conversion problem, we'll start talking about Search Engine Optimization (SEO) and Google AdWords because now we're confident your website sells like your expert staff.



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