Google Analytics Consultant Adam Howitt says,

Fix your site before you pay for traffic

You think you have a traffic problem?  You probably don't. You have a conversion problem.  In today's economy you can't go on paying for the traffic; you want to get the website to meet your goals of generating sales or leads

Adam Howitt Consulting can help you determine how many of the visitors to your website become customers, monitor their activity in between these stages, and understand which parts of your website are losing you the most business.

Through rigorous investigation, the right toolsm, and the marketing expertise of Adam Howitt Consulting, you'll solve your conversion problem and make every advertising dollar more effective.

As a Google Analytics Specialist Adam passed the Google Analytics Individual Qualification with a passing score of 96%.

A Typical Engagement

A typical engagement begins with a thorough review of your Google Analytics configuration.  We'll configure your goal funnels to track visitors through your sales process and install e-commerce tracking where appropriate.  We'll pay close attention to any forms in the navigation process to discover which questions turn people away, and we'll run Google Website Optimizer tests to measure the improvement of any changes we make to your site. 

Finally, once we've fixed your conversion problem, we'll start talking about Search Engine Optimization (SEO) and Google AdWords because now we're confident your website sells like your expert staff.



Recent articles

AdWords Enhanced CPC v. Conversion Optimizer

Google released Enhanced CPC this week to help AdWords users improve ROI. But is it better than Conversion Optimizer? Let's take a look: How Enhanced CPC works: Each and every time an ad is eligible to appear, Enhanced CPC will automatically adjust your bid based on the likelihood a click will convert. If the system sees that there's a probability this will occur, it will increase your max ... Read more

Facebook Advertising Tips

Wondering if you should advertise on Facebook? Here are a few reasons why you should: Niche targeting. Compared to other, more traditional advertising mediums- print, TV, radio- you can structure your campaign to target a more niche audience.  For each ad you create, you can choose keywords to target certain interests in the Facebook user’s profile. Say you want to advertise a sport... Read more

0% Bounce Rate? Really?

You updated your website and your bounce rate dropped to zero percent or thereabouts - time to celebrate, right? Maybe. Understanding Bounce Rates Just a quick recap for the uninitiated - bounce rate represents the visitor who came to your site, looked at a single page and left without interacting with your website in any way. The goal of bounce rate is to count visitors who were so unimpressed ... Read more