Facebook Advertising Tips

Wondering if you should advertise on Facebook? Here are a few reasons why you should:

• Niche targeting. Compared to other, more traditional advertising mediums- print, TV, radio- you can structure your campaign to target a more niche audience.  For each ad you create, you can choose keywords to target certain interests in the Facebook user’s profile.
  
  Say you want to advertise a sports water bottle (yes, it’s the first thing I saw on my desk). Enter keywords like playing sports, playing soccer, playing basketball, etc. you can also tap into angles like running, jogging, walking. 
• Budgets are easily manageable. You can choose pay per click or pay per impressions. Set a daily budget and Facebook will invoice you “once per Facebook billable day,” which is generally daily but not always.  You can also change your budget at any time.
  
  *Word of advice: Don’t set your daily budget as the maximum of  your credit card's daily limit. Because Facebook doesn’t always bill daily, you might have a couple days’ of charges to pay for. 
• Campaign management made simple. As with the budget capabilities, managing Facebook campaigns is fairly easy, sometimes too easy! You can edit, pause, or ad new ads and keywords at any time. However, because this is so easy to do, be careful not to over-edit. Give some time for your ads to accrue impressions and clicks to see what is working at what is not. 
• Reporting.  Run reports to see how your campaign is performing at the account, campaign, or ad level. Filter by impressions, overall performance, or responder demographics. This last filter is quite interesting. You can see which keywords triggered clicks, how old responders are, where they are from, and the percentage of impressions each state (if targeting U.S.) received.

There you go, Facebook advertising in a nutshell. If you need any help setting up or monitoring your account, contact Adam Howitt Consulting, Inc.. We offer campaign management as one of our services.