Well, close. Jeff just sent me an article from Seth's blog pointing out that marketing evolution is much harder than marketing gravity because gravity is something people already believe in.
I'm banking on people believing that evolving your website is cheaper and more productive than starting from scratch or paying for AdWords campaigns.
The seminar follows a logical flow from fixing the problems for the visitors you get before chasing new visitors with SEO and AdWords campaigns.
The morning shows you how to use Google Analytics to analyze the traffic you get to find the problems on your website. Next I'll cover Google Website Optimizer to help you split test a theory without fighting with the CEO over what goes on the home page.
The afternoon starts with Search Engine Optimization basics to make sure you're getting the best free traffic possible before you invest in pay-per-click, the focus of the last session of the day. Google AdWords can be expensive if the material covered in the first 3 sessions isn't addressed and I'll teach you how to change the way you buy your campaigns to get the most for your dollar.
The first one day seminar is December 17th in Chicago and space is restricted to a cozy crowd of 10 to promote interaction and make sure everyone goes home with a personal action plan. If you can't make it to Chicago for the day, let me know if you think there is a demand for the seminar in your city.
Sign up now for Website Evolution!
The seminar looks great. Its a very good natual "evolving" plan of action for a website. I'm sure the attendees will come away with a lot of great information. We might have to work on bringing your british speaking skills back to Atlanta. If not for a seminar, I may have to wrangle you back to your old acfug stomping grounds for a mini-teaser of what should be a great day of learning.
Now, you'll just need to track the attendees ROI between new monies earned combined with monies saved. I think it will happen rather quickly and meet tactic #2, for your next round of seminars.