I've just had some exciting news that my "Using Google Tools to optimize content for business results" presentation at Web Content 2007 is filling up fast. The presentation explains how to manage the risk assoicated with making changes to your website through Google's A/B testing tool "Website Optimizer" and how to use Google Analytics to measure the effectiveness of your changes. It wraps up with an explanation about how to run a profitable Google AdWords campaign.
If you are interested in attending, the two day seminar is in Chicago on June 18th and 19th and includes Jason Fried of 37signals amongst other big names.
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