Adam Howitt Consulting Blog - Google Website Optimizer

Seth Godin says my seminar is a lost cause

Wed, 03 Dec 2008 06:44:00 -0400

Well, close. Jeff just sent me an article from Seth's blog pointing out that marketing evolution is much harder than marketing gravity because gravity is something people already believe in.

I'm banking on people believing that evolving your website is cheaper and more productive than starting from scratch or paying for AdWords campaigns.

The seminar follows a logical flow from fixing the problems for the visitors you get before chasing new visitors with SEO and AdWords campaigns.

The morning shows you how to use Google Analytics to analyze the traffic you get to find the problems on your website. Next I'll cover Google Website Optimizer to help you split test a theory without fighting with the CEO over what goes on the home page.

The afternoon starts with Search Engine Optimization basics to make sure you're getting the best free traffic possible before you invest in pay-per-click, the focus of the last session of the day. Google AdWords can be expensive if the material covered in the first 3 sessions isn't addressed and I'll teach you how to change the way you buy your campaigns to get the most for your dollar.

The first one day seminar is December 17th in Chicago and space is restricted to a cozy crowd of 10 to promote interaction and make sure everyone goes home with a personal action plan. If you can't make it to Chicago for the day, let me know if you think there is a demand for the seminar in your city.

Website Evolution Seminar

Tue, 25 Nov 2008 11:39:00 -0400

Up the expertise you bring to the table. One-day intensive covers designing for search engine results, split testing of Web pages, using Analytics to arrive at a best design. Google tools provide you with a slam-dunk answers to every client design request.

I'm running a one-day four session seminar from the offices of Adam Howitt Consulting in Chicago on Wednesday, December 17th 2008.

Find out more about Website Evolution!

Google Technology Presentation selling out fast

Tue, 12 Jun 2007 16:09:00 -0400

I've just had some exciting news that my "Using Google Tools to optimize content for business results" presentation at Web Content 2007 is filling up fast. The presentation explains how to manage the risk assoicated with making changes to your website through Google's A/B testing tool "Website Optimizer" and how to use Google Analytics to measure the effectiveness of your changes. It wraps up with an explanation about how to run a profitable Google AdWords campaign.

If you are interested in attending, the two day seminar is in Chicago on June 18th and 19th and includes Jason Fried of 37signals amongst other big names.