Adam Howitt is a Google Analytics consultant specializing in website management services. If you suspect you're not getting the most out of your web site, contact Adam today! This site and its contents are © copyright Adam Howitt Consulting. Designs by Jeff Kenny.
I've worked with a broad range of clients from small companies to large enterprises, non-profit to finance professionals and law firms. The list that follows is an outline of some of the projects I've worked on with my clients and some of the nice things they had to say about my work.
Analytics, Search Engine Optimization and AdWords
Triplex Manufacturing, Chicago IL. Built a content management system with ColdFusion and MySQL to support a catalog based website. Designed with search engine optimization in mind, the application features heavily in Google's index. Worked with C-Level executives and their marketing team to train them on Google Analytics and reviewed existing traffic. Continue to work with them on their analytics and developing a Google AdWords inventory.
"I've had the pleasure of working with Adam while creating and launching a company web site. Adam is exceptional to work with because he seamlessly combines informed technical expertise with an unlimited entrepreneurial spirit. He not only satisfied the programming and development needs of the web-based project but also brought considerable added value by helping us to think holistically of ways to better address our customer's needs through technology. Adam thinks boldly and works meticulously to provide the best possible solutions to his clients. He is innovative, detail oriented, dedicated, creative, easy-going and knowledgeable. I would enthusiastically recommend Adam." Amy Katz, December 27, 2007
Meeting Tomorrow, Chicago IL. Reviewed Google Analytics data to find opportunities to do more with the traffic they were getting and ultimately, rent more meeting equipment through their e-commerce site. Worked with the developers to implement the e-commerce tracking code, provided code examples for new ideas on the site and implemented Amazon S3 asset hosting to allow them to add PDF instructions for each piece of rental equipment at a cost effective price. Added tags to track PDF downloads through Google Analytics. Developed a strategy for using Google Website Optimizer to A/B test changes to the home page.
"Adam has worked with Meeting Tomorrow over the past quarter to analyze our website, and provide recommendations to increase our leads and sales. Adam complements his technical expertise with an in-depth understanding of Internet marketing principles making him uniquely qualified for his work. His insights and recommendations have had an immediate impact on our business. Book him now while you still can!!" Mark Aistrope, December 28, 2007
Fairview Lending, Atlanta GA. Prior to the relaunch of their site, worked with their developer to fine tune the page structure to maximize exposure to the search engines. Developed and implemented a Google AdWords keywords strategy to complement organic traffic.
Lake County Forest Preserves, Lake County IL. Developed an analytics and AdWords strategy for the website as the foundation for an upcoming redesign. Built a custom e-commerce application to handle program and permit registrations. Created the "Cicada Mania" Google Mashup to plot the emergence of the 17 year cicadas in Northern Illinois.
"I was lucky enough to work with Adam from 2004 . 2007 while he rose through the ranks at Duo Consulting. Adam was the lead developer on our e-commerce project, among others. In addition to his technical expertise, he brought to the table a sophisticated understanding of how seemingly minor modifications to our system would impact customer experience. His tremendous insight and thoughtfulness sets him far ahead of the pack. I wish I could choose more than three Top Attributes from this list - he embodies them all. Highly recommend." Catherine Savage, January 14, 2008
Epicenter Technology Consulting, New York, NY. Remote review of pre-launch website, made recommendations for optimal organic search engine position. Reworked site metadata to generate unique page titles and headings with custom meta-descriptions per page.
"I hired Adam Howitt to provide search engine optimization / analytics consulting for a client of mine running a high-volume e-commerce website. The results his firm produced for my client were very substantial and improved their sales performance immediately. Mr. Howitt's knowledge of search engine optimization combined with his understanding of the Google tool-set make him an invaluable resource for any new or existing internet marketing initiative. Mr. Howitt delivered with creativity and enthusiasm -- highly recommended." Clark Valberg, December 10, 2007
Web Application Development and Load Testing
Webapper, Fort Collins CO. Developed an object oriented ColdFusion application layer to support a large Flex application for the automotive industry. Used a test driven development approach to development using CFCUnit, Cruise Control and Subversion.
"I contracted with Adam through my company for a ColdFusion/SQL Server development project. He assumed the lead programmer role immediately and was able to quickly understand the application requirements as well as the system architecture - no mean feat for an 80+ page spec doc describing an application with 50 tables and over 300 CFCs. He consistently completed work faster than our estimates and brought a number of superior development best practices to the team which enabled us all to work more quickly and easily. I will not hesitate to hire Adam for future ColdFusion and database development work." Nat Papovich, December 7, 2007
Chicago Park District, Chicago IL. Developed and implemented a load testing strategy to simulate 3,000 simultaneous visitors on the Chicago Park District seasonal program registration site to determine if the new SQL Server 2005 database was going to impede registration. I built the registration application and e-commerce code during my work at Duo Consulting. It is an AJAX application designed load balanced over 6 ColdFusion application servers to handle the quarterly peak load of over 3,000 registrants during the first 3 minutes of registration.
B-Online, Wheaton IL. Migrated ColdFusion websites to a new server to ensure nothing was lost or broken in the move from ColdFusion 5 to ColdFusion 7. Cleaned up the administrator configuration to remove any legacy dependencies. Developed new code and maintained existing code on several websites to extend reporting capabilities and provide flexibility for future enhancements.