Adam Howitt is a Google Analytics consultant specializing in website management services. If you suspect you're not getting the most out of your web site, contact Adam today! This site and its contents are © copyright Adam Howitt Consulting Inc. Designs by Jeff Kenny.
Worked with Jason and David at 37signals to configure Google Analytics to track subscription purchases across their four flagship products Basecamp, Highrise, Backpack and Campfire.
- Developed a master profile with silo profiles for each product to understand the interplay between the products and traffic in aggregate
- Created custom cross-domain tracking scripts to enable cross-domain funnels to track the sales process
- Added e-commerce tracking to provide the most accurate picture of revenue by source and term
- Implemented clicktale form analytics to measure form abandonment rates
- Provided analysis and training on the Google Analytics reporting interface
Adam came in and got us all set up. We kinda had analytics running before, but Adam really got us set up properly. He's a good guy, professional, competent, focused, and dedicated. We know more about our traffic and sales now and that's a good thing.