E-Commerce Configuration and Online Marketing Analysis

Initially hired to troubleshoot the Google Analytics e-commerce configuration but expanded into an ongoing engagement continuing today.

• Analyzed e-commece orders to identify incorrectly tagged receipts
• Worked with a PHP resource to address the tagging issues
• Provided MySQL database analysis to provide management reports beyond the capabilities of the web reporting interface
• Provided usability recommendations on the original site and the new site
• Created custom tagging scripts 
• Provided Google Analytics training
• Worked with their Google AdWords/PPC vendor to provide feedback on campaigns
• Designed and implemented organic search engine optimization strategies for the original and new sites

Related Services

• Google Analytics
• Google AdWords
• Search Engine Optimization

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