E-commerce tracking, Analytics Configuration and Organic Traffic Optimization

Epicenter Technology Consulting - New York, NY

Worked with the development team at Epicenter Consulting and the owner of Qualified Hardware to restore traffic and sales to a flagging site.  Originally launched as RixsonStore.com then converted to QualifiedHardware.com the site wasn't being found in Google for key search terms.  Over the course of 4 months we doubled the organic traffic, doubled the conversion rates for organic traffic and increased sales well beyond that.

  • Configured Google Analytics E-commerce to track purchases
  • Optimized URL structure, page content and meta data
  • Implemented Google Product Search
  • Added an XML sitemap
  • Added 301 redirects to handle old pages and old domain traffic
  • Usability recommendations
  • AdWords Campaign Management

Improving your site's search engine performance and conversion rate has little to nothing to do with the manner of hocus-pocus typically filed under the heading "search engine optimization". Achieving real results requires a fully integrated and holistic approach that takes into consideration way more factors than most clients or developers would ever even consider relevant. The right tools, process, analysis, and years of experience - that's what Adam Howitt brings to the table.  In just a few shorts months Adam helped our client realize a significant increase in traffic and revenue.  Results that most web development companies like us wouldn't dare dream of achieving on their own.  We thoroughly enjoy working with Adam, and look forward to doing so again in the near future. 

Clark Valberg 05.29.2009

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Adam Howitt
Adam Howitt
Adam Howitt Consulting Inc.
2835 N Sheffield Ave #207
Chicago, IL 60657 USA
PhoneWork: +1-312-772-6277
Email:
Fax: +1-312-896-5608

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