Third Party E-Commerce with Google Analytics

Meeting Tomorrow - Chicago, IL

Reviewed Google Analytics data to find opportunities to do more with the traffic they were getting and ultimately, rent more meeting equipment through their e-commerce site. Worked with the developers to implement the e-commerce tracking code, provided code examples for new ideas on the site and implemented Amazon S3 asset hosting to allow them to add PDF instructions for each piece of rental equipment at a cost effective price. Added tags to track PDF downloads through Google Analytics. Developed a strategy for using Google Website Optimizer to A/B test changes to the home page.

"Adam has worked with Meeting Tomorrow over the past quarter to analyze our website, and provide recommendations to increase our leads and sales. Adam complements his technical expertise with an in-depth understanding of Internet marketing principles making him uniquely qualified for his work. His insights and recommendations have had an immediate impact on our business. Book him now while you still can!!" Mark Aistrope 12.28.2007

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Adam Howitt
Adam Howitt
Adam Howitt Consulting Inc.
2835 N Sheffield Ave #207
Chicago, IL 60657 USA
PhoneWork: +1-312-772-6277
Email:
Fax: +1-312-896-5608

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