Adam Howitt is a Google Analytics consultant specializing in website management services. If you suspect you're not getting the most out of your web site, contact Adam today! This site and its contents are © copyright Adam Howitt Consulting Inc. Designs by Jeff Kenny.
Many of our clients come to us looking for help optimizing Google AdWords campaigns they created. Sure the keywords tool Google provides is an easy way to spot keywords you may be missing but it is crucial to organize your Google AdWords campaigns, groups, ads and landing pages to be narrowly focussed to ensure you don't overpay for your ads and maximize clickthru rates. It's also crucial to tie your Google AdWords account to Google Analytics so you can develop a deeper understanding of searcher behavior. I can help you find the right conversion page and install the tracking script to be able to track conversions against each keyword, ad group and campaign to help you make decisions.
I also work with clients looking to get started and install AdWords for the first time. I always advise my clients to start from a landing page and work backwards to develop ads and adgroups dedicated to that page instead of starting with Google AdWords and a set of keywords that may describe your site accurately but aren't optimal for the page you are taking visitors to.
Contact Adam Howitt Consulting to discuss your Google AdWords needs today.
Related Resources
Related Projects
| 05.29.2009 | E-commerce tracking, Analytics Configuration and Organic Traffic Optimization Epicenter Technology Consulting - New York, NY |
| 03.23.2009 | Conversion optimization and Google Analytics Configuration National Auto Transporter - Miami, FL |
| 03.18.2009 | E-Commerce Configuration and Online Marketing Analysis ClubFlyers.com - Miami, FL |
| 09.26.2008 | Google Analytics Training and Implementation DePaul University - Chicago, IL |
| 05.19.2008 | Google Analytics Training and E-Commerce Tracking Lake County Forest Preserves - Lake County, IL |
| 12.28.2007 | Third Party E-Commerce with Google Analytics Meeting Tomorrow - Chicago, IL |
| 10.01.2007 | Google AdWords Account Restructuring and Search Engine Optimization Fairview Lending - Atlanta, GA |