Google AdWords

Many of our clients come to us looking for help optimizing Google AdWords campaigns they created. Sure the keywords tool Google provides is an easy way to spot keywords you may be missing but it is crucial to organize your Google AdWords campaigns, groups, ads and landing pages to be narrowly focussed to ensure you don't overpay for your ads and maximize clickthru rates. It's also crucial to tie your Google AdWords account to Google Analytics so you can develop a deeper understanding of searcher behavior. I can help you find the right conversion page and install the tracking script to be able to track conversions against each keyword, ad group and campaign to help you make decisions.

I also work with clients looking to get started and install AdWords for the first time. I always advise my clients to start from a landing page and work backwards to develop ads and adgroups dedicated to that page instead of starting with Google AdWords and a set of keywords that may describe your site accurately but aren't optimal for the page you are taking visitors to.

Contact Adam Howitt Consulting to discuss your Google AdWords needs today.

Related Resources

• Google Technology for Better Content

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