Website Evolution Seminar

Up the expertise you bring to the table. this one-day intensive seminar covers designing for search engine results, split testing of Web pages, using Analytics to arrive at the best design. Google tools provide you with a slam-dunk answers to every client design request.

Feedback from Website Evolution I

• Great job for the first time - very applicable. The SEO portion was very helpful for my needs.
• Overall very informational for me, well organized and clear communication
• Very well organized and presented.  Extremely interesting & practical take aways.
• So much material to cover in so little time
• Re: Final Impression - this seminar was way above my expectations, great job!  I liked the description about goals and how to create them.  I liked the social lunch and talking with other people at the seminar.  I liked listening to your english words "tragic, dazzling" - so great!  I really liked the A/B experiment demonstration, so cool!
• All VERY informative.  Interactive part was great - very practical.
  

Google Analytics

Learn to use Google's powerful website traffic reporting system to get a picture of who your users are, where they come from and what they do on your site. Use reporting results to identify problem spots that may be costing you business. Answer the fundamental question: what is the purpose of your website?

Feedback from Website Evolution I for this Session

• Reviewing in thorough detail the reports of Google Analytics was very helpful. Understanding how detailed / intricate Google Analytics can be and how this is beneficial to my program
• For me - all of it since I'm new this really gave me a good understanding of even using analytics - honestly never knew Google offered this!  Good to have the presentation on paper too.   
  
• Excellent step by step - good to tell us *how* to read the reports b/c it's overwhelming otherwise.   
  
• Re jargon: nothing I wasn't familiar with already. Re take-home message: Very succinct    I liked going over the analytics reports and the way you defined the term 'relative' and figuring out how the numbers mean something (ie Average bounce rate site compared to average bounce rate on page - so good :-) ) Very helpful   
  
• Great overview/walk through of what I alread knew/figured out and highlighted some new stuff   
  

Google Website Optimizer

Stop guessing. Find the most effective wording/layout/graphic/whatever using Google's split-test tool. Nip "I wonder if it should be blue" client conversations in the bud. Don't wonder. Know.

Feedback from Website Evolution I for this Session

• Again, very useful. Wish I had my computer with me to review my own html coding. Great job incorporating all of our websites
  
• Re take home message: Makes sense
  
• Very helpful going thru everyone's sites. Such practical information and good take aways
  
• This segment speaks to my work-life challenges
  
• Re: final impression - excellent.  I really liked the A/B experiment demo.  It will be very useful and fun to try out!
  
• Clearly showed me that my firm is totally backwards
  

Search Engine Optimization

Increase traffic to your Web site without paying for it. Learn easy tweaks that will make your Web site search-engine friendly.

Feedback from Website Evolution I for this Session

• Great presentation very useful
  
• Very, very helpful session
  
• Specific personal feedback very effective for everyone - personally and seeing other concrete examples
  
• Google insights and copyblogger; I had not heard of these two resources and I am going try both of them.  Thank you.  I liked using real examples like Loyola and Mayer Brown
  
• The part going through each site - makes it more real and gives a nice takeaway to each person
  
• Really liked going through our site
  

Google AdWords

Pay-per-click can be cheap and easy, but only if you know what you're doing. Learn to optimize your AdWords campaigns to drive visitors to your site without wasting money.

Feedback from Website Evolution I for this Session

• Good Christmas tree example
  
• Christmas tree examples - clever slide, too :-)
  
• I would highly recommend this seminar to other analytics/marketing professionals.  Great job Adam!

Format

The seminar is capped at eight attendees to promote an environment of interaction and deliver better, personalized takeaways. Four sessions lasting one and a half hours each with breaks between will focus on each of the technologies in turn. We'll go through worksheets in each section to uncover hidden gems.

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